Sara Robertson

Sara Robertson CEO The Arbors and The Ivy Assisted LivingChief Executive Officer

Sara’s experience and knowledge of the Senior Living industry spans back over 20 years and she brings a wealth of business and marketing experience to the Company. Sara now directs the company’s vision and family driven values as a third-generation owner. She also leads all strategic and financial operations.

Sara works closely with the Leadership team to develop and implement business growth strategies, project industry trends, direct all digital marketing, create streamlined processes, and maintain a culture based on family.

Sara received her Bachelor’s Degree, cum laude from the hospitality program at UMASS Amherst. Sara’s career has been centered around all aspects of Senior Living, working various roles from landscaping and dishwashing to secretarial and then managerial roles. She spent the vast majority of her time in Sales and Marketing and as Executive Director before taking on a Leadership role within the family business. In 2010 Sara opened Integra Home Health, our sister company.

Being raised in a family business means you eat, sleep, live your work day in and day out, and that has truly been a meaningful way for Sara to gain the experience and knowledge she has.

Jason Robertson

Jason Robertson Co-Owner The Arbors and The Ivy Assisted LivingPresident

In his role as President of Business Development, Jason is responsible for business growth strategies including feasibility analysis, site selection, entitlements and lender and investor relations.

Jason is responsible for all phases of development, facility design, and construction management. Jason has the leading role in discovering growth opportunities and overseeing the financial soundness as The Gralia Group continues to expand its business portfolio.

Jason graduated from Western New England College. He worked as a dishwasher at The Arbors at Amherst during college, he subsequently worked in commercial real estate valuations before joining the family business full time. He is proud to develop senior housing, developments that help so many.

If you would like to discuss a business opportunity with Jason, please click here.

Emily Quinn

Co-Owner, Regional Marketing and Sales DirectorEmily Quinn Regional Marketing and Sales Director, Co-Owner The Arbors and The Ivy Assisted Living

Emily has over 15 years of Sales and Marketing experience in the senior living industry. Emily works closely with the marketing team, creating strategic marketing plans, supporting all advertising efforts, facilitating event and outreach development, managing press releases for public/community relations.

Emily grew up in the family business and has been involved in many aspects of the assisted living communities since she was 13. From providing resident care and cleaning dishes, to Marketing and Directing, she got to know the day-to-day operations first-hand and gained the experience that serves her in her current position.

After graduating from Western New England College in 2007, Emily worked on the development side of The Arbors and The Ivy Assisted Living Communities, then spent time as a Marketing and Sales Director until 2011 when she became the Director of our sister company, Integra Home Health Agency for the next 8 years.

Emily has been an integral part of our growth as a family business. Her experience in homecare has brought fresh knowledge and marketing concepts to the assisted living communities.

Outside of work, Emily enjoys spending time with her husband and their daughter. She is happiest when surrounded by the people she loves.

Amie Hanrahan

Amie Hanrahan Co-Director of Integra Home Health Agency, Co-Owner The Arbors and The Ivy Assisted LivingCo-Owner, Director of Integra Home Health Agency

Amie has over 25 years of firsthand experience and knowledge of the senior living industry. Due to Amie’s extensive sales and marketing experience, she has been responsible for the pre-marketing openings, sales and marketing and occupancy growth of all of the new communities that The Arbors and The Ivy Assisted Living Residential Communities have developed. Each community has been a building block in Amie’s evolving role in building our business portfolio.

Amie is now bringing her family driven culture and senior living experience as Co-Director to Integra Health Agency, the sister company to The Arbors and Ivy Assisted Living communities. Integra Health opened in 2010 with the mission to better support our assisted living residents with additional personal care services that they may require during their stay.

Amie was born into this business and worked summers and weekends at The Arbors and The Ivy Assisted Living Residential Communities while she was growing up. She received her Associate’s degree  from Northern Essex Community College and a Bachelor’s degree from Westfield State before coming to work for the company full time. Over the past 20 years, Amie has served in many positions — in secretarial and marketing roles, Executive Director, and Regional Executive Director. She is grateful to have the opportunity to grow and be able to really gain an understanding of the whole business.

Amie loves meeting the residents and their families and helping them understand how committed the company is to provide the best assistance and care.

Lisa Holt, RN

Lisa Holt, RN Chief Operations Officer The Arbors and The Ivy Assisted LivingChief Operations Officer

Lisa brings over 22 years of expertise to her role as the Chief Operations Officer. Lisa is responsible for all ten of our communities’ operations, working to ensure the highest level of service and excellence. Lisa also oversees the regional team and works closely with leadership to develop and deploy business growth strategies within each department.

As a RN, Lisa is well versed in healthcare operations, human resource management and she plans and maintains consistencies across all our communities. Lisa handles the day-to-day operations, creates, organizes and implements policies and procedures, and upholds all state and EOEA regulations.

Lisa received her RN from Baystate Medical Center School of Nursing in 1988 and came to work at The Arbors in July of 1998. There are many things she loves about her job but working closely with the residents is by far the most rewarding. The best part of her workday is spending time listening to their stories and being able to offer them the assistance they need.

Lisa is co-founder of The Arbors Gives Back non-profit organization.

Michael Gaudet

Michael Gaudet Chief Financial Director The Arbors and The Ivy Assisted LivingChief Financial Director

In 2019 Mike was promoted to Chief Financial Officer, Mike works closely with the Leadership Team to financially lead our financial and business strategies. Mike oversees the company’s financial performance and growth, he is responsible for working with each of the communities to ensure they are on target and fiscally responsible. Mike also works alongside each of the Regionals to create and maintain the financial standards of each department.

Mike manages all audits, projections, break-evens, ramp ups and stabilizations for the Company.

In 2003, Mike graduated from UMASS Amherst with his Bachelor’s in Hospitality Management. He started his career with this organization over 10 years ago as the Office Manager for The Arbors Kids and then was promoted to Regional Office Manager for The Arbors Assisted Living.

Mike feels one of the best part of his job is working with a great team of supportive people who have integrity and truly care for people.

Julie Dudley

Julie Dudley Regional Social Engagement and Reflections Program Director The Arbors and The Ivy Assisted LivingRegional Social Engagement and Reflections Program Director

Julie has over 12 years of firsthand experience working as the Reflections Director for our memory support community in Chicopee and over two decades of experience working with individuals who have dementia.

Julie’s role is to oversee all aspects of the company’s social engagement activities and programs, including developing and creating new programming by working with individual residents and their families to really know how our resident’s like to spend their days. Activity Programming is an essential part of keeping our residents engaged and happy.

Julie also has a personal experience and connection with this disease since her father was suddenly diagnosed with dementia. Julie’s own experiences have helped her connect with families throughout the years because she understands how hard it is to watch a loved one live with dementia.

One thing that Julie likes to remind her families, and anyone else who knows someone with dementia, is that “they may forget what you said, but they will not forget how you made them feel”.

Brian Hanlon

Brian Hanlon Regional Maintenance Director The Arbors and The Ivy Assisted LivingRegional Maintenance Director

Brian has over 15 years of on-the-job experience with The Arbors and The Ivy Assisted Living Communities. Brian has oversight responsibility for each individual site’s maintenance director. Brian helped derive ongoing preventative maintenance schedules, code compliance and monitoring and maintaining all aspects of the building. Brian also contracts with all the major maintenance vendors. Brian also assists Jason Robertson with the mechanical and electrical system design for new developments.

Brian has been with The Arbors and The Ivy Assisted Living Communities for more than 15 years. What Brian finds the most rewarding is giving back to the older generations that have given so much to us. There is a great deal of satisfaction in helping residents and seeing smiles on their faces.

Sondra Jones

Sondra Jones Regional Marketing and Sales Director The Arbors and The Ivy Assisted LivingRegional Marketing and Sales Director

Sondra serves as a key member in her role as Regional Marketing and Sales Director. She is responsible for all aspects of sales and marketing, including occupancy growth, market trend analyses, competition analyses, brand awareness and implementation of sales strategies and techniques. She also oversees and mentors our team of Sales Directors at the community level.

Sondra’s experience in Assisted Living is exceptional. Sondra began her journey with The Arbors 20 years ago as a Resident Care Aide, then as a Receptionist, she then moved on Executive Director for 3 years and since then was promoted to Marketing and Sales Director where she found her calling. Sondra has since been promoted to Regional Marketing and Sales Director. She finds it very fulfilling to work for such a great family business and loves every part of her job, especially the residents, their families, and their stories.

Sondra is a Marine Corp Veteran. Sondra is also co-founder of The Arbors Gives Back non-profit organization.

Briana LaChappelle

Digital Marketing Specialist

Briana came to The Arbors and The Ivy Assisted Living Residential Communities with a diverse background and skill set, including; event and project management in the healthcare industry, corporate fundraising, raising brand awareness, community and corporate relations, email marketing, social media management, reputation management for large organizations and content creation across multiple platforms.

Throughout her ten year career, she has capitalized on her versatility to provide unparalleled project leadership and organizational skills to her stakeholders.

Briana has always been drawn to helping others. She considers herself someone who takes pride in giving back to those who need it most. She has an extremely close-knit family and understands the importance of looking out for one another, because family comes first. She finds life most rewarding surrounding herself with positivity through adventures and those who bring her happiness. Working in the senior living industry is the perfect career fit.

Her roots are in Western Massachusetts; but she has lived in the Boston area for over ten years. Naturally, she was drawn back to the area in order to be closer to family and friends. Briana resides in Wilbraham with her husband and young son.

Briana is a graduate of Bridgewater State University, where she received her Bachelor’s Degree in Marketing and Communications.

Kenny Poirier

Kenny began his career at The Arbors at Taunton over six years ago. He came to us with over 35 years of valuable experience in the food industry. Kenny’s experience has allowed him to develop a diverse set of skills that make you an important member of our team. He has demonstrated a strong commitment to ensuring that each community’s kitchen staff meets health code requirements and that major repairs are made efficiently and in a timely manner.

Collaborating with the dietitian to develop menus that are both healthy and appetizing speaks to his ability to balance both practical and creative elements. Kenny’s love for comfort food and especially seafood is a testament to his passion for cooking and creating meals that the residents and staff truly enjoy. In fact, Kenny has always met with the residents and has asked for feedback on personal favorites. This way the residents’ preferences are all implemented into the daily meal plans to ensure that everyone is satisfied.

It's very clear that Kenny takes pride in the presentation of dining rooms, and he is always looking for tactics to improve everyone’s experience. Kenny offers server trainings on a regular basis out in the communities and serves as an instrumental resource with guiding new trainees and expanding on our kitchen staff’s knowledge of the food industry in senior living communities.

Danielle Pragluski

Danielle Pragluski Regional Office Manager The Arbors and The Ivy Assisted LivingRegional Office Manager

Danielle joined The Arbors Team in 2015 as the Office Manager at The Arbors at Westfield. Shortly thereafter, Danielle accepted the position as Regional Office Manager. Danielle’s role is to ensure consistency and meticulousness by working closely with the office managers at all our communities. Danielle is responsible for overseeing accounts receivables, payroll, invoicing, processing payments and all employee related items.

Danielle graduated from Bay Path College in 2005 with her Bachelor’s degree in Business Management. She worked as an office manager/payroll coordinator for six years after college in a local hospital and a nursing home. From there Danielle became the office manager for her husband’s company, Pragluski Trucking Inc. This allowed her to work from home and still be with her two children.

Danielle loves being able to support her team in any way she can. Her favorite part of working for The Arbors and The Ivy Assisted Living Communities is being able to put a smile on a resident’s face. She thinks it is personally rewarding to know that putting a smile on a resident’s face made at least one moment of their day a good one.

Nellie Vieira

Nellie Vieira Regional Executive Director-The-Arbors-The-IvyRegional Executive Director

Nellie has been caring for elders for over 25 years with 15 years spent in skilled nursing. Her love for seniors and learning about who they were and what they have accomplished throughout their lives is what has kept her in this industry. She is dedicated to helping families during what can be a stressful transition and finds fulfillment in easing their worries. During her career, her roles have included Nursing Manager of a sub-acute unit as well as Staff Development Coordinator.

Nellie joined The Arbors family in 2003 and hasn’t looked back since! She began her Arbors career as the Resident Care Director in our Taunton community, it was then that she knew she had found where she truly belonged. Within a few months she became the community’s Executive Director. She spent 10 years leading the community and developing her team, many of whom are still there today.

In her new role as Regional Executive Director, Nellie strives to help guide and mentor her staff, both professionally and personally. Watching their growth and achievements brings her enjoyment. She feels the best part of working for The Arbors is the ability to foster family culture both with residents and staff. Her end goal is for everyone to feel welcomed and comfortable within each of our communities.

Nellie is a 1997 graduate of Bristol Plymouth Regional School of Practical Nursing.

During her free time, Nellie is happiest being with her close-knit family. She lives in Taunton with her husband and her teenage daughter.

Ed Walters-Zucco

Ed Walters-Zucco Regional Director of Resident Care The Arbors and The Ivy Assisted LivingRegional Director of Resident Care

Ed has nearly 19 years of experience working for the Arbors/Ivy/Integra family. He started working for The Arbors in 2004 as an RCA, and when he received his LPN in 2005 Ed became a Resident Care Director and worked toward receiving his RN from STCC School of Nursing. In 2010 Ed began working for Integra Home Care Agency as a Case Manager, then became the Agency’s Director in 2016. Now Ed is back working for The Arbors and The Ivy Assisted Livings again as a Regional Director of Resident Care.

With his experience as a certified Dementia Practitioner, Ed has also provided trainings for Senior Centers and Senior living communities all over Massachusetts.

Ed enjoys working closely with residents and families, offering help and support during a resident and family’s time of need. Providing education and trainings to Assisted Living staff is a favorite part of his job as well as supporting the Nurses and RCAs at each Assisted Living location.


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Have you decided that assisted living is the best option for your elderly parent, and now are feeling overwhelmed on how to begin your search for the right community?

This guide will go over what you need to know before you make a decision.


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Are you considering assisted living for yourself or a loved one but are hesitant about the cost? Assisted living costs, services and amenities vary greatly among the last and most expensive communities, and costs are higher in some states than others.

This guide will answer questions you may have about the costs of assisted living and recommend resources to help you pay for it.


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Talking to your aging parent about moving to an assisted living community isn’t easy.

Often, many adult children avoid bringing it up because it can be a sensitive topic.

This guide will provide you with helpful tips and insight on how to have a productive conversation with your parent and siblings regarding your parent’s future.


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Difficult behaviors in elderly adults are very common. They may be an expression of frustration your loved one feels or a symptom of early stages of dementia or Alzheimer’s.

This guide will provide you with skills and knowledge on how to handle difficult behaviors your aging parent may be experiencing.


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Becoming a family caregiver can be a rewarding experience. It also has its challenges.

There are many questions to answer before making the decision to take care of a loved one.

This guide will provide answers to questions you may have on this topic.


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Is your parent or loved one depressed, or just in a bad mood?

What does medication and illness have to do with depression?

How can you help? In this guide, you will be provided with answers to the difficult questions you may have about depression.


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Has your aging parent recently lost interest in activities they used to enjoy? Have you noticed a change in their mood and behavior?

This guide will provide you with resources and tools on how to identify depression, what are the common causes of depression, and how to promote mental health in your aging loved one.


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Does your loved one need more support than what they are getting? Would they benefit from some assistance with daily activities?

In this guide, you’ll find answers to the most common questions asked about assisted living.


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Where do you start searching for assisted living or memory care communities?

What qualities in a community should you look for? How do you know you made the right decision?


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Has your dad stopped getting together for lunches or outings with friends or visits with neighbors? Have you stopped enjoying time with your parents because you’re a caregiver?

Choosing an assisted living community is a big decision. Learn how to find the right one for you and your loved one.


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No one ever plans to be sick or disabled, and disasters, man-made or natural, can happen at any time, anywhere.

Yet older adults are among the most vulnerable during a crisis. That’s why it’s critical that seniors, and those who care for them, prepare for emergencies.


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Moving to assisted living is a life-changing event.

This guide provides tips and ideas on downsizing, what to pack and how to make the transition smooth for your senior parent.


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In this eBook, you’ll learn how to talk with family and friends about caregiving challenges, how to deal with a parent who is resistant to help, how to get more caregiving help from your siblings, and how to keep your job while caregiving.


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Have you had to cut back your hours at work to care for your mom? Are you worried about administering medications or injections?

Have you stopped getting together with friends, either because you don’t have the time or you’re too exhausted? Are you becoming the invisible second patient?


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A Guide to the Most Common Family Caregiver Challenges Associated with Caring for an Aging Parent.

You’ll learn about the true costs of being a family caregiver, common family conflicts that can occur when caring for parents, and some of the unexpected challenges of caregiving.


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In this guide, you’ll learn about the difference between Alzheimer’s and dementia, including the early symptoms of dementia; the seven stages of dementia and the symptoms that typically accompany each one; and the signs it’s time to start exploring your memory care options.


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In this guide, you’ll learn about the difference between assisted living and memory care, how health care professionals are trained in dementia care, common features of a memory care community, and questions you should ask when exploring your memory care options.


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Navigating adult sibling relationships can be a challenge, but coming together for the sake of your parent is important.

In this guide, you’ll learn about common sibling conflicts that arise when caring for parents, strategies for getting siblings on board, and where to turn to for help.


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Assisted living can be a touchy subject. No matter how you approach it, your parent is likely to have objections to something.

As you help them transition to a new stage of life, it helps to be prepared with answers to their questions and concerns.


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This checklist will help to make sure you are getting the most out of your visit to The Arbors.

The list details what important questions to ask during your visit so you are able to make an enlightened choice and find the best assisted living community for your needs.


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If you’re unsure what Assisted Living looks like in real life, whether there is a difference with nursing homes or a desire to see how community life unfolds, then this guide is exactly what you need.

A guide to discover the Care Team and a Typical Day in Assisted Living.


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The Arbors Assisted Living-Guide-How to Choose the Right Assisted Living Community: What You Need to Know Before You Begin Your Search
Have you decided that assisted living is the best option for your elderly parent, and now are feeling overwhelmed on how to begin your search for the right community?

This guide will go over what you need to know before you make a decision.


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The Arbors Assisted Living-Guide-Assisted Living Costs and Affordability
Are you considering assisted living for yourself or a loved one but are hesitant about the cost? Assisted living costs, services and amenities vary greatly among the last and most expensive communities, and costs are higher in some states than others.

This guide will answer questions you may have about the costs of assisted living and recommend resources to help you pay for it.


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The Arbors Assisted Living-Guide-Having “The Talk” With Your Parent: It’s Time for Assisted Living
Talking to your aging parent about moving to an assisted living community isn’t easy.

Often, many adult children avoid bringing it up because it can be a sensitive topic.

This guide will provide you with helpful tips and insight on how to have a productive conversation with your parent and siblings regarding your parent’s future.


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The Arbors Assisted Living-Guide-The Challenges of Aging: How to Handle Your Aging Parent’s Difficult Behaviors
Difficult behaviors in elderly adults are very common. They may be an expression of frustration your loved one feels or a symptom of early stages of dementia or Alzheimer’s.

This guide will provide you with skills and knowledge on how to handle difficult behaviors your aging parent may be experiencing.


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The Arbors Assisted Living-Guide-Becoming a Family Caregiver: What You Need to Know Before Deciding to Take Care of a Loved One
Becoming a family caregiver can be a rewarding experience. It also has its challenges.

There are many questions to answer before making the decision to take care of a loved one.

This guide will provide answers to questions you may have on this topic.


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The Arbors Assisted Living-Guide-Helping Your Parent Manage Depression
Is your parent or loved one depressed, or just in a bad mood?

What does medication and illness have to do with depression?

How can you help? In this guide, you will be provided with answers to the difficult questions you may have about depression.


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The Arbors Assisted Living-Guide-Is It Depression? A Guide to Identifying and Addressing Depression in Aging Adults
Has your aging parent recently lost interest in activities they used to enjoy? Have you noticed a change in their mood and behavior?

This guide will provide you with resources and tools on how to identify depression, what are the common causes of depression, and how to promote mental health in your aging loved one.


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The Arbors Assisted Living-Guide-Assisted Living Frequently Asked Questions and Answers
Does your loved one need more support than what they are getting? Would they benefit from some assistance with daily activities?

In this guide, you’ll find answers to the most common questions asked about assisted living.


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The Arbors Assisted Living-Guide-Why We Chose the Arbors Assisted Living and Memory Care: A Collection of Stories from Residents Living at The Arbors
Where do you start searching for assisted living or memory care communities?

What qualities in a community should you look for? How do you know you made the right decision?


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Instant Access to Free Guide

The Arbors Assisted Living-Guide-7 Warning Signs It’s Time to Make the Move to Assisted Living
Has your dad stopped getting together for lunches or outings with friends or visits with neighbors? Have you stopped enjoying time with your parents because you’re a caregiver?

Choosing an assisted living community is a big decision. Learn how to find the right one for you and your loved one.


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Instant Access to Free Guide

Guide-Getting Your Affairs in Order
No one ever plans to be sick or disabled, and disasters, man-made or natural, can happen at any time, anywhere.

Yet older adults are among the most vulnerable during a crisis. That’s why it’s critical that seniors, and those who care for them, prepare for emergencies.


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Instant Access to Free Guide

Guide-Guide to Making the Move to Assisted Living
Moving to assisted living is a life-changing event.

This guide provides tips and ideas on downsizing, what to pack and how to make the transition smooth for your senior parent.


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Instant Access to Free Guide

Guide-Solutions to Common Caregiving Challenges
In this eBook, you’ll learn how to talk with family and friends about caregiving challenges, how to deal with a parent who is resistant to help, how to get more caregiving help from your siblings, and how to keep your job while caregiving.


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Instant Access to Free Guide

How Moving My Loved One to The Arbors Eliminated My Caregiving Challenges
Have you had to cut back your hours at work to care for your mom? Are you worried about administering medications or injections?

Have you stopped getting together with friends, either because you don’t have the time or you’re too exhausted? Are you becoming the invisible second patient?


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Instant Access to Free Guide

Guide-When is the Right Time for Memory Care?
In this guide, you’ll learn about the difference between Alzheimer’s and dementia, including the early symptoms of dementia; the seven stages of dementia and the symptoms that typically accompany each one; and the signs it’s time to start exploring your memory care options.


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Instant Access to Free Guide

Guide-What to Look for in a Memory Care Community
In this guide, you’ll learn about the difference between assisted living and memory care, how healthcare professionals are trained in dementia care, common features of a memory care community, and questions you should ask when exploring your memory care options.


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Guide-Brothers and Sisters
Navigating adult sibling relationships can be a challenge, but coming together for the sake of your parent is important.

In this guide, you’ll learn about common sibling conflicts that arise when caring for parents, strategies for getting siblings on board, and where to turn to for help.


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Guide-The Standoff
Assisted living can be a touchy subject. No matter how you approach it, your parent is likely to have objections to something.

As you help them transition to a new stage of life, it helps to be prepared with answers to their questions and concerns.


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Instant Access to Free Guide

Guide-11 Most Common Caregiving Challenges
A Guide to the Most Common Family Caregiver Challenges Associated with Caring for an Aging Parent.

You’ll learn about the true costs of being a family caregiver, common family conflicts that can occur when caring for parents, and some of the unexpected challenges of caregiving.


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Instant Access to Free Guide

Guide-Checklist_ Questions to Ask When Touring an Assisted Living Community
This checklist will help to make sure you are getting the most out of your visit to The Arbors.

The list details what important questions to ask during your visit so you are able to make an enlightened choice and find the best assisted living community for your needs.


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Instant Access to Free Guide

Guide-What is Assisted Living Really Like
If you’re unsure what Assisted Living looks like in real life, whether there is a difference with nursing homes or a desire to see how community life unfolds, then this guide is exactly what you need.

A guide to discover the Care Team and a Typical Day in Assisted Living.


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Instant Access to Free Cost Comparison guide

You’re probably wondering how much the different senior living options compare to your current situation.
If you do, then this guide is exactly what you need.


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